---
source: https://lu.cowboy.com/blogs/stories/designed-in-belgium-now-assembled-in-france
type: article
published: 2025-02-18
---
# Designed in Belgium, now assembled in France

*Published in Views on the street*

*February 18, 2025*

![Designed in Belgium, now assembled in France](https://cdn.shopify.com/s/files/1/1772/1703/articles/press.designed-in-belgium-now-assembled-in-france_2cb6a6e4-0268-4cdf-a23f-c4475bc3d703.jpg?v=1764668867)

This is the next chapter for Cowboy. **We've moved our assembly to France**.

Our future is now closer to home - and more importantly, **closer to our riders**.

Some riders waited longer than expected, so we took decisive action.

* We're backing French cycling heritage.
* We're investing more than ever in precision engineering.
* We're working with expert craftsmen who have built bikes for generations - and are now shaping the future of urban mobility.

![](https://cdn.shopify.com/s/files/1/1772/1703/files/press.designed-in-belgium-now-assembled-in-france--1.jpg?v=1739807645)

Our e-bikes blend smart technology with premium design, requiring exacting standards every step of the way.

By assembling close to home, we can meet the highest standards of **quality, reliability, and safety** \- while delivering faster than ever.

With French assembly ramping up, bikes are already shipping across Europe. Once we reach full capacity, **deliveries will be made within days**.

![](https://cdn.shopify.com/s/files/1/1772/1703/files/press.designed-in-belgium-now-assembled-in-france--2.jpg?v=1739807645)

In the meantime, you can order a Cowboy for April.

You could settle for average, but **Cowboy riders don't do average**.

**A Cowboy is worth the wait.**