Cowboy, the world’s most advanced e-bike brand, is welcoming the brighter days ahead with the introduction of two new, limited edition colors for Spring 2025: Breeze and Dawn. These carefully curated shades are designed to capture the energy and renewal of the new cycling season, whilst providing great visibility on the road.
Breeze is available exclusively on the Cruiser ST (step-through) model, while Dawn is available exclusively on the Cruiser model.
- Breeze (Cruiser ST): A serene light blue, Breeze captures the essence of Spring with its balance of energy and calm, evoking the season's sense of renewal and fresh momentum.
- Dawn (Cruiser): A warm, golden peach Dawn reflects the energy of longer days and the simple pleasures of Spring, from fresh starts to evening sunsets.
Both shades are available starting today for 2025 to be delivered in May. The Cruiser and Cruiser ST (both €2,999) feature Cowboy’s advanced AdaptivePower™ technology, wireless phone charging, and a fast battery charger.
The Cruiser remains Cowboy’s most popular model and the recipient of the coveted Red Dot ‘Best of the Best’ Design Award in 2024, celebrated for its upright and comfortable riding position that prioritizes commuter comfort. The company continues to focus on after-sales support with its dedicated in-house customer service team and live chat, as well as a network of over 200 retail and service partners across Europe, ensuring riders have access to the support they need.
In addition, Cowboy has taken steps to bring its community closer together through the launch of the Cowboy Cycle Club. With sell-out events in key cities, this initiative creates more opportunities for riders to connect, share experiences, and celebrate their passion for cycling.
"After extensive research into the latest color trends, we are proud to unveil two custom-developed hues for 2025: Breeze and Dawn. These thoughtfully balanced tones—combining cool and warm elements—inject brightness and energy into our neutral palette, all while staying true to the timeless Cowboy design language. This year, we aimed to push beyond our signature earthen tones, bringing a sense of joy and vibrancy to summer with colors that are playful yet refined, elegant yet bold."
Richard Bone, VP of Design at Cowboy.
For more information and to shop the new colors, visit cowboy.com.