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Cowboy provides extra reassurance for riders with latest at-home service

Launching On-Demand Services Back to News Top

Cowboy's new one-of-a-kind On-Demand Services provide ultra convenient support for its riders on their doorstep. A range of services available, including maintenance, bike set-up, puncture fixes rear rack and child seat installation.

Cowboy, the world's most connected e-bikes, can now be maintained at the riders' home following the launch of the company's new On-Demand services. Alongside Cowboy's fast-growing network of independent bike store partners and industry-first Cowboy Care – its monthly maintenance and repair subscription service – On-Demand offers an additional way to care for its award-winning e-bikes.

Provided by Cowboy's vast network of highly experienced mobile mechanics, riders across Europe can choose from a variety of On-Demand services including maintenance packages, tire puncture fixes, bike set-up, rear rack installation and child seat installation. All services are booked easily via the Cowboy app.

Cowboy mechanic

"It's not just about creating a great bike, it's imperative that customers feel confident that when they invest in a Cowboy e-bike, they can service and maintain it at a time and place most convenient for them. Continuously investing and improving our post-sales support is a huge part of our strategy this year and On-Demand is a big part of that, with more news to come in a few months time.

We recognise that not everyone will have the time, tools, or technical know-how to attach accessories or service their bike on their own, so On-Demand is the perfect concierge service for them. We want to make sure people find it as easy as possible to get up and running and continue to use their bike as much as possible."

Tanguy Goretti, Co-Founder and CTO, Cowboy.


After a successful pilot throughout the winter months in Cowboy's key European cities, the On-Demand Services will now be available nationwide in Germany, Belgium, Netherlands, and Luxembourg. Additionally, coverage currently extends to the capitals region for France, the UK, Austria, Sweden, Denmark, and Italy, including Glasgow and Milan. Prices for On-Demand services start at €69/£69.

As part of Cowboy's focus to make servicing as easy as possible, it is also now partnering with over 175 independent, local bike retailers across Europe, with a target of onboarding 1000 by the end of 2025, which currently deliver over half of all repairs. Cowboy's team is making it as easy and as fast as possible to ship its quality parts by manufacturers including Shimano, Tektro and Gates, to aid in-store servicing.

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