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Cowboy x K-Way

Exclusively at Le Bon Marché, Paris

You've got the moves

Here's a first look at our newest collaboration with K-Way. Exclusively at Le Bon Marché in Paris, is a limited edition bike and a custom collection of gear to move in style.

As the original connected bike, it's an honor to partner with the storied brands of K-Way and Le Bon Marché. Together we're bringing to the streets Parisian design for citizens of the world. You could say it's an urban encounter between speed and season.

Ready for the elements and the ride

We've introduced the signature K-Way tape to the top tube of the C4 and the down tube of the C4 ST, accentuating the clean lines of the frame - from the stem of the saddle to the cockpit.

The capsule collection rounds out with custom apparel ready for the elements and the ride. Throw on one of the reflective jackets, and with mudguards fitted on the bike you'll be singing along with us, “Just spinnin' in the rain…”

The Cowboy x K-Way collection is part of Exposition X, featuring collaborations among brands Le Bon Marché loves. Available from 12 February until 25 April on the ground floor, you'll find a selection of our most popular accessories along with a fleet of Cowboy 4s ready for a spin. Only 10 limited edition bikes per model will be produced, so if you're soon in Paris or nearby, give them a look.

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